October, 2009
For millions of years, human food came in a furry skin, or a patch of dirt. Ancient people developed storage pits, jars and other means to try and keep things fresh, but commercial packaging as we know it today only dates back about 200 years. In 1810 Frenchman Nicolas Appert invented a food storage system using heating and specially sealed glass jars. Two years later England’s Dartford Iron Works began producing hand-made iron cans using this technique. Paper and cardboard cartons emerged at about the same time.
The first screw top jar was invented in 1858. By the 1880s in the United States, paper cartons were being sealed with a thin film of paraffin. The crown cap for bottles, which is still in use in some bar-room sodas, came along in 1898. And not long afterwards the creation of synthetic plastics unleashed a fresh avalanche of ‘disposable’ items onto the planet. In 1951 Ruben Rausing set up Tetrapak, which created specially lined cardboard cartons which now surrounds things like milk, juice and yoghurt all over the world. This has made his son Hans one the richest men in the world, with an estimated fortune of $13bn. And Tinplate steel and aluminium cans have been around since 1960.
Of course, people have reused old items and converted them for other purposes for eons. But the recent exponential increase in packaging production has left us with polluted air and water, and history’s biggest litter problem. Until about 1970, the cost of cleaning up the mess was simply pushed ahead of us to future generations like rubbish in front of a bulldozer. And it’s only in the last 20 years that doing anything about it has become a major mainstream concern.
Moves to reduce the use of packaging are now well underway, mostly driven by sheer market economics. Packaging costs money, so companies are keen to cut down, but consumers in the industrialised countries have acquired a taste for food from all over the world, which only arrives fresh and clean because of the packaging. Packaging is also marketing tool to get your attention and your dollars, and it works, so few firms are ready to abandon it completely.
There’s only so much packaging you can reuse in your home, no matter how keen your kids are on craft, so the next best option is recycling. In 2004 the voluntary New Zealand Packaging Accord was created by The Packaging Council of New Zealand business group and the Ministry for the Environment. It brought together brand owners, retailers, importers, manufacturers, recyclers and local government to negotiate voluntary targets on packaging recovery, by weight.
While the accord’s results are encouraging, and we have used them below, they should be treated with caution. It is extremely difficult to accurately calculate recycling rates, as to do so you would need to track all the packaging materials in the country from creation to disposal. The government uses a baffling array of statistics on the waste going into landfill to try to monitor this, and these suggest that some communities have reduced their waste going to landfill by more than 60 per cent.
Focusing on the percentage of packaging being redirected from landfill or recycled can also hide the scale of the ongoing problem. We are still burying a lot of rubbish under New Zealand’s green and pleasant land. Consumer.org.nz estimates that 8.7 million tonnes of solid waste is produced each year. Of this, we recycle 2.4 million tonnes, the rest ends up buried in the ground. By weight, about 12 percent of the average rubbish bag is estimated to be packaging.
Last year the introduction of the Waste Minimisation Act put efforts to tackle this on a new legal footing. It introduced a levy on all waste disposed of in landfills to help pay for waste reduction. It also provides the means to force companies to take greater responsibility for the environmental effects of what they produce. But so far it stops short of making this mandatory for packaging; instead the plan is for this to remain voluntary for the time being.
Waste in the recycling process is not bathed in an angelic glow simply because it is not going into New Zealand’s soil. Recycling has become very big business. In New Zealand it employs more than 4,000 people. In July last year Visy Recycling spent $21.9 million on a new recycling plant in Onehunga, Auckland. Acclaimed as the most technologically advanced facility of its type in the southern hemisphere it can sort up to 120,000 tonnes of packaging a year.
Waste’s financial value, and therefore the possible profits to be made in reprocessing it, is determined by the same supply and demand market forces as every other commodity. As recycling has taken off all over the industrialised world, the supply of some of these materials has exploded, forcing prices down, sometimes to the point where there’s not enough of a margin for businesses to bother. Other times fresh technologies for using these materials (recycled clothing, road materials, fencing, you name it) have increased demand, and made previously unviable recycling a money spinner. As you can see from our examples, thousands of tonnes of waste are being shipped from place to place as part of this international trade.
Recycling can be seen as just another manufacturing process, and is not without environmental costs. Most packaging is not designed with recycling in mind. It takes energy and resources to recycle things and they can often only be used once more in their new form, and are then not recyclable again. Ex-Greenpeace chemist Michael Braungart and architect William McDonough, authors of the revolutionary Cradle to Cradle: Remaking the Way We Make Things call this ‘Cradle to Grave’ kind of recycling ‘down-cycling’. The process saves some resources, but creates products of less value than the original. Their vision is of a world where all products are composed of ‘technical’ recyclable or reusable materials which are simple to remove, separate and remanufacture time and time again, and ‘biological’ materials which can be safely eaten or composted. Then we can all get back to checking out the furry things and the dirt.
